FOR IMMEDIATE RELEASE

March 16, 2006
Contact for more information
info@traveltalkradio.com

(Sao Paulo, Brazil) March 20, 2006 ---  Karen Hoffman, Sr. Vice President, The Bradford Group, a New York-based Marketing, Advertising, Public Relations Company, and Sandy Dhuyvetter President and CEO, TravelTalkRADIO, a California-based Television/Radio and Web media Company, presented a seminar on ¨Positioning Your Company in the New Global Market¨ at the 10th World Summit of Young Entrepreneurs held at the Anhembi Convention Center in Sao Paulo, Brazil, March 15-17, 2006.
TravelTalkRADIO´s Sandy Dhuyvetter opened the session by introducing the subject of the convergence of media in the context of today’s technology including hi-speed delivery and web distribution. Ms. Dhuyvetter also spoke of the excellent opportunities now available to position a business more quickly in the global marketplace through the use of these new technologies. Ms Dhuyvetter is also the founder of Celestialink LLC, the parent company of the TravelTalkMEDIA group.

Karen Hoffman followed with a presentation on how to establish an appropriate Marketing, Advertising and Public Relations campaign to support a company’s international business strategy in the new era of global media. Ms. Hoffman used Corinthia Hotels International (CHI) as a case study for introducing a brand into a new market.  In January 2005, CHI, a Malta-based hospitality group of 20 upscale properties in Europe, Africa and the Mediterranean, launched a marketing campaign in the US.  
Dhuyvetter and Hoffman both stressed that, especially in this hi-tech world, partnerships and face-to-face relationships were still the most important elements of successful marketing campaigns.

At the conclusion of the seminar, Dhuyvetter and Hoffman invited Rodrigo Azevedo, CEO and Founder of Brazil-based Comunique-se, and the local partner of Business Wire, to join them for a few words about his company’s innovative approach to communicating with the media through the creation of a new ¨online community¨ for journalists. Mr. Azevedo won the Voce SA Entrepreneur of the New Brazil Award in 2005. Last week he was one of ten young business leaders selected from 1000 candidates worldwide, to be named an Endeavor Entrepreneur.

The three-day Summit was opened by the Governor of the State of Sao Paulo, H.E. Geraldo Alckmin, who is a candidate for the presidency of Brazil. According to Mr. Sujit Chowdhury, Secretary General, 10th WSYE, and President and CEO, World Trade University Global Secretariat, the coordinating organization, “its is our largest summit ever, with more than 1000 young Presidents and CEOs of companies from 75 countries.”

More information:

WSYE: http://WSYE.WTUGLOBAL.ORG
TraveltalkRADIO: www.traveltalkradio.com
The Bradford Group email: bradfordmktg@aol.com
Comunique-se: www.comunique-se.com.br
 

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About Sandy Dhuyvetter
Sandy Dhuyvetter is the CEO of CelestiaLINK, LLC and Executive Producer and Host of TravelTalk RADIO. Ms. Dhuyvetter is recognized as one of the world’s leading experts in travel and technology. Sandy pioneered computer graphics in Silicon Valley in 1982, long before the Internet was on anyone’s radar. She founded her first
multimedia company, The Electronic Pen, four years later in San Mateo. When the Internet first became available for commercial use in 1994, Sandy was extremely well-positioned for this new medium and became actively involved in the development of many of the earliest commercial Web sites, including 3 of the first 5 CyberCash transaction storefronts. Since then, Sandy has developed online marketing strategies and eCommerce enabled Web sites for over 200 companies including the Santa Barbara Convention and Visitors Bureau (believed to be the first Web site ever created for any CVB), Trailways, American Sightseeing Association, Superbowl XXXII, TravelWorld.com, GE Capital Corporation, Tours.com and many others. In 1998, Sandy founded CelestiaLINK, LLC and went on to create TravelTalkRADIO, TravelTalkTV and TravelTalkNEWS. These multimedia companies form a comprehensive travel news and information network. As executive producer and host, Sandy attracts audiences from around the world each month. Her reporting style is dynamic and concise and her interviews are entertaining and informative. She has an immense depth of technical expertise in the travel industry and her recommendations and opinions are based on honest evaluations. Sandy is a frequent guest speaker at travel and technology conferences around the world on topics including branding, distribution and media relations. More information about Sandy is available at www.TravelTalkRADIO.com/background_sandy.html.

About TravelTalkRADIO:
TravelTalkRADIO, TravelTalkTV and TravelTalkNEWS are multimedia companies organized under parent company, Celestialink, LLC. The companies produce and distribute informative travel news segments, entertaining interviews, infomercials and advertisements. The programming is broadcast via conventional radio and TV in Southern California, and the UK and also distributed worldwide over the Internet.

In addition to regular broadcasts on conventional radio and TV, Travel Talk Radio also streams ONLINE over the Internet and can be heard worldwide at http://www.traveltalkradio.com/. The broadcasts are also archived at www.traveltalkradio.com/archivesall.html for listeners to access 24/7 from anywhere on the globe via an Internet connection. Travel Talk Radio's worldwide, penetrating broadcasting is also combined with the Travel Talk News email that is distributed each week to over 230,000 savvy travelers, industry insiders and journalists. The Travel Talk Radio Web site at http://www.traveltalkradio.com/contains over 1600 pages of content and uses a search engine providing visitors the opportunity to readily access further details and links on topics covered in during the broadcasts.

Travel Talk Radio's primary message is to celebrate travel as one of our most precious freedoms, to encourage travel with a hand extended in friendship, revering the environment and respecting the diversity of all people along the way.

For more information, call toll free 877-868-7782 or 760-753-1114 to talk to a Travel Talk Radio staff member