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CETV,
China’s Largest Educational Television Network,
Announces Partnership with TravelTalkMEDIA Group
(January
1, 2009 – San Diego,
California) –
Celestialink LLC
announced today that its
media division,
TravelTalkMEDIA Group,
will partner with
Chinese television
giant, China Education
Television (CETV), and
China Educational Media
Group (CEMG) to launch
World Travel Channel, a
new international
television channel
devoted to travel and
tourism.
From
Beijing, Madame Xiao Yuanhua who serves as
CETV’s Advisor to the
President and the
Director of the Foreign
Affairs Office, shared
an enthusiastic message
with investors and
partners supporting the
development of the new
World Travel Channel:
“We believe that
international travel,
world heritage and
cultural information,
education and
people-to-people
contacts are invaluable
to China’s future in the
world and the new World
Travel Channel will play
an important role in
providing information
and education to our
viewing public”.
VIEW PDF file of letter
from CETV and Madame
Xiao
CETV will
be supporting China
Educational Media Group
and TravelTalkMEDIA by
providing licensing,
production, distribution
and promotion. Valued
support is US$10 million
including satellite
delivery to all of China
and nearby territories
reaching 600 million
people daily.
“We are
very honored to be
selected by CETV and
CEMG to bring this
exciting new travel
channel to life”, said
Sandy Dhuyvetter,
executive producer of
TravelTalkMEDIA. “With
the backing of CETV and
our partnership with
CEMG, we believe we are
extremely well
positioned to become the
largest television
channel in the world
dedicated to tourism and
travel.”
Ms.
Dhuyvetter added,
“TravelTalkMEDIA will be
responsible for all of
the day to day
operations of the new
travel channel, and one
of our most important
mandates is to produce
new programming and
acquire programming from
around the world, making
the World Travel Channel
a true international
experience.”
Madam
Xiao’s message also
lauded the newly formed
partnership: “CETV is
pleased to be a partner
of the China Educational
Media Group and the
TravelTalkMEDIA Group in
launching the World
Travel Channel which
will support our overall
effort to expand our
educational broadcasting
mission, increasing our
public presence in China
and helping us to
further establish our
involvement and
international presence
in such an important
area of education and
world cultures.”
The new
World Travel Channel
will provide
high-quality content
focused on travel,
tourism and culture to
China’s and the region’s
millions of new
international travelers.
About
CETV
China Education
Television (CETV) was
established in 1987 with
the launch of CETV-1 and
CETV-2, and CETV-3
followed, going to air
in 1988 and 1994,
respectively. Among the
educational programs
broadcast by CETV
channels are
degree-oriented
university courses
through CRTVU (Central
Radio and Television
University); continuing
education; training and
continuing education for
teachers and principals,
secondary specialties,
and vocational
education; and
practical-skill training
courses.
CETV also
has introduced On-air
Classroom, a channel
dedicated specifically
to early education. CETV
broadcasts to 85 percent
of Chinese cities and is
considered the largest
educational television
company in the world.
CETV is broadcast in
China via APT Satellite,
a satellite transponder
company that has
partnered with CEMG.
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